A monstrous mash-up of drinks and desserts, known as freakshakes, has shaken its way to Melbourne after first popping up in Canberra.
These calorific and over-indulgent milkshakes have become a global phenomenon, thanks to social media. Freakshakes are milkshakes with a twist. Topped with cream, cakes, sauces and all kinds of confectionery, these overloaded desserts have around 1500 calories each.
They come in a variety of flavours such as lemon tart, chocolate fudge brownie, and peanut butter, but with a twist of fairy floss or a doughnut on top and chocolate sauce pouring down the side of a mason jar.
You can find these glorified shakes in cafes all over Melbourne.
Naughty Boy Cafe, at Princes Hill in Melbourne’s north, offers the shakes but has changed their name to instashakes.
The shakes have spread quickly thanks to their hipster look and wow factor, helping businesses create free advertising. Cafes have seen an increase in their followers on social media and, in turn, customers thanks to this modern mash-up.
Peter Galt, owner of Johnny Pump cafe in Melbourne’s north-west suburb Essendon, told Good Food everyone who orders a freakshake takes a photo of it. Johnny Pump has more than 5000 followers on Instagram, mostly due to the increasing popularity of the mash-ups, Mr Galt said.
Demazzi’s Stonegrill cafe, also in Essendon, has attracted more than 20,000 followers on Instagram.
While this is not the healthiest craze, its popularity has spread like cream over cake making its way around the world and attracting millions of fans. – Isabell Greigeritsch
Video presented by Sophie Griffiths and produced by Andrew Brain