Microsoft opened its first retail store outside the United States on Thursday, with hundreds of eager tech fans queuing outside its doors in Sydney’s CBD.
The new store is a 500-square-metre two-storey building at Pitt Street Mall, just around the corner from its rival, the Apple Store.
The Microsoft store is decked out with all its products, including the new Surface 4 Pro and Surface Books, Xbox One consoles, Lumia phones and the new fitness wearable, the Microsoft Band 2.
Microsoft promises to go beyond retail service, offering to help people with new products and provide technical support to customers with older computers – even Apple products using Microsoft software. The in-store Answer Desk will help customers with issues ranging from viruses and trouble-shooting to software repairs and the installation of Windows 10.
Before the store opened at noon, hundreds of people lined the street, including campers overnight. The first 750 customers who entered the store were awarded tickets to see British singer Jessie J and winner of The Voice Ellie Drennan on Thursday night.
The Newsroom went along to the opening of the new store to check it out. – story by Daniel Walker, video produced by Ra’Eesah Lillah and presented by Greta Levy
Top photo taken by Ra’Eesah Lillah