Men all around the world are being challenged to paint a fingernail this month as a part of the Polished Man campaign.
Founded by YGAP, a non-for-profit that backs entrepreneurs, the initiative is all about starting a conversation and raising funds for children who have been abused. The aim is for male participants to get the attention of others by having one painted fingernail, and therefore start a conversation about the cause.
Polished Man campaign manager, Kylie Wallace, is humbled by the response to the movement during their annual month of awareness.
“We want people to look at the whole campaign and what it’s actually asking men to do and…(it’s) to stand up and say no to violence against children,” she told The Newsroom.
Although it’s important for men to paint a nail to acknowledge that 90 per cent of violence against children is committed by men, anyone can raise funds for the cause. With more than $700,000 raised so far, YGAP is looking forward to the campaign’s future.
“Funds go to trauma recovery,” Ms Wallace said. “We need to give these kids what they desperately need.”
Women are an important part of this initiative, too. They are encouraged to paint a feature nail during the month of October, but are urged to encourage the men in their lives to polish up.
It’s about “women getting behind the movement too to say ‘I prefer a Polished Man’ and really setting that benchmark and giving guys no other option but to be a Polished Man as well.”
To donate to YGAP’s Polished Man initiative, follow the prompts online. – Dominique Russell
Video presented by Dominique Russell and produced by Melissah Dierickx-Bosmans